Copy guidelines.

85% of videos on social media are watched without sound. So it is a good idea to use captions or text. If you are choosing to using text in your videos here are a few simple pointers to follow when writing copy for your marketing videos.

Use bite sized pieces of information

Rather than using long sentences, opt for shorter ones because people have shorter attention spans when using social media. Also remember that the message should be conveyed through the imagery as well as the text, so there is no need to be overly descriptive.

Text should be readable

Keep your sentences short so that a larger more readable sized font can be used. We also recommend this because lots of people may be viewing your video on mobile. This requires a larger font to be used so that the text is readable.

Break your sentences down

Again, this is because you want the words to be readable so using less words is better in most instances.

Start with intention

You have a very short window of time to grab someone’s attention so use your most powerful point or a thought provoking question.

Include a call to action

Always advice on the customers next step whether it is to comment below, sign up, click the button to buy or email you.

Hire a copywriter

If you are stuck, hiring a marketing expert or copywriter may be a great option for you!