5 Benefits Of Creating Videos For Your Business.
Video Increases Engagement
Video generates more engagement than any other content type. I know you know this already because if you’ve read any video marketing tips in the past this is definitely on the list. But did you know video has a longer shelf life on social platforms like Instagram? Reels is instagram’s latest growth hack; and if you aren’t currently sharing Reels, it’s probably time to change that. Consumers expect businesses and brands to produce entertaining and engaging content more than ever before and videos are the best way to do that.
Video Influences Buyer Decisions
Did you know that 84% of consumers have been convinced to buy a product or service by watching a video?**
If you don’t use videos for your website and marketing channels, chances are that you are losing sales to your competitors. Videos like product tutorials/demos or client testimonials are also great at swaying your consumer over to your side! Harness the power of video, tell your story, and show the world that you are confident in your product/service.
Video Can Grow Client Relations
We already know that consumers enjoy viewing videos and that video content influences sales, but there’s more..
With millions of businesses out there; business need to earn credibility and trust from consumers and videos are a perfect way to do both.
To build trust and credibility, we advise that you focus on making helpful and meaningful videos, and not ones that are overly salesy. Ultimately, trust and credibility will improve your brand identity, brand loyalty, and conversion rates.
Video Can Help You Rank Higher On Search Engines
Aside from the fact that videos are a terrific tool for delivering information, another amazing benefit that marketers love is the ranking of your search engine results page.
The presence of videos alone already gives your website a relevant boost in SEO ranking. That’s because search engines love videos. Videos as a medium are considered to be higher-level content. And, we all know that the quality of website content matters for ranking.
As you can see, Google favours videos (particularly those from YouTube). If you want your website to rank higher, one of the best means is to create quality videos.
Videos Show That You Keep Up With the Times
Adaptability is crucial to survival, especially when it comes to business. There’s nothing worse than appearing outdated or irrelevant when it comes to your brand. To avoid that, we recommend that you start using videos as soon as possible when it comes to your website and marketing.
How can we be so sure you might ask? That’s because videos are becoming more popular each day, and nothing is going to change that for years to come. Youtube generates more than 1.3 trillion views a day, and head of Instagram Adam Mosseri recently shared that “we are no longer a photo sharing app, the app now has its sights set on more video content.”
Running your business in itself can be overwhelming at times and the thought of trying to produce videos on top of that is probably something you wouldn’t even consider. Here are Rite Visuals we are here to help you build your business through engaging, quality video content, so reach out if this is something you want to find out more info about!
-Rachel