The Importance Of Client Testimonials & Case Studies
In today’s digital age, we are bombarded with marketing messages from all sides.
Everyone is trying to sell us something, and it can be hard to cut through the noise and figure out what’s really worth our time and money.
That’s where video testimonials & case studies come in.
When done well, they offer a powerful way to connect with potential customers and build trust. After all, we’re more likely to believe someone who has already tried and tested a product than someone who is just trying to sell us on an idea.
Videos can also add a personal touch that can be lacking in other types of marketing materials. We can see the person speaking, and this helps to create a connection.
At their best, video testimonials & case studies offer an authentic look at the customer experience that is hard to match with other marketing tactics.
WHAT IS THE DIFFERENCE BETWEEN A CASE STUDY AND A TESTIMONIAL?
A case study generally showcases the process involved or the clients journey whereas a testimonial encapsulates the clients raving review. Eg. Case study would suit a custom home builder who wants to talk about the process alongside the clients review, whereas a testimonial would suit a satisfied customer of an accounting firm.
WHY DO I NEED ONE?
There is no better way to boost the credibility of your business than with a high-quality video case study or testimonial. Video allows potential customers to see that real people are using and loving the products and services that you offer. Your past customer can show future buyers how they’ve used your products and services in creative ways to solve real challenges. Even better, it shows your potential buyers that you have real customers willing to advocate for your brand.
WHERE DO I SHARE THIS?
These videos can be shared on social media, on your website or used in marketing. (Facebook ads, email marketing etc)
WHAT BUSINESS DOES THIS SUIT?
These types of videos work for any business but are best suited to those that have provided a product or service that has solved an individuals problem.
Take a look at some video testimonials we’ve created for our clients over the years...
Verse Wealth - Client Testimonial - Web videos
Ora Toorak - Client Testimonials - Social Videos
Monarch Building Group - Client Testimonial - web videos
GESAC - Client Testimonial - web video
Sky Energy - Case Study
Client testimonials are excellent social proof that your business helps people, especially with video. By telling your past client’s stories, customers are more likely to trust and buy from your brand.
If you’re looking to produce a client testimonial or case study for your business, please get in touch.